MassTLC Member-Only Demand Gen Peer Group: The Future of ABM
Brainshark, 130 Turner Street Waltham, MA
ABM has moved beyond buzz word status and is here to stay. Marketing teams have been targeting accounts for a few years, but what new tools and techniques are on the horizon to align other activities? How will we measure ABM? Join MassTLC’s demand generation peer group and hear from Mark Goloboy, VP of Demand Generation at Brainshark as he discusses the new approaches his team is evaluating and where he’s finding success. Discussion points will include:
- Intent Data for Account Selection and Targeting
- Account Level Attribution
- Account Based Sales Development
Our Speaker: Mark Goloboy, VP of Demand Generation, Brainshark
Mark is a strategic marketing leader with deep experience building successful Marketing and Demand Generation teams. With strengths in both analytics and technology, Mark develops innovative integrated marketing programs, lead planning and budgeting, and produces measurable results to tell marketing stories.
Mark’s background in consulting and project management delivering marketing database, business intelligence, and CRM systems helps drive exceptional campaign planning, digital media, social media, and search engine marketing (SEM) programs.
About this peer group:
The MassTLC demand gen peer-to-peer group is for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. These sessions are for Heads, Directors and VPs of Demand / Lead Generation professionals of MassTLC member technology companies only.