MassTLC Member-Only CMO Peer Group - Planning the Battle to Win the War: A Micro-team Approach to Marketing

Black Duck Software 800 District Ave Burlington, MA
Friday, March 24, 2017 (8:00 AM - 10:00 AM)
Event Details

For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller teams tasked with winning individual battles to achieve their goals. This micro-team approach allows organizations to assess and adjust their marketing programs on the fly. It also helps companies quickly scale and grow where they’re most effective. To succeed, the micro-team approach requires high-velocity sales and marketing technology alignment around specific business initiatives. 

Join us for an open group discussion on this simple approach to marketing, including organizing teams around marketing battle plans. Bring your ideas on ways your marketing and sales organizations work together to achieve campaign and programs-specific objectives. We welcome you sharing your frameworks for success.

Our Speaker: Bob Canaway, CMO, Black Duck Software 

Registered Guests (28)

Alan Gonsenhauser
Amie Preston
Andrea Pion
Andy Zimmerman
Arun Jain
Beverly Chiarelli
Bob Canaway
Chris Gaebler
Claudine Bianchi
Dave Hall
Debbie Umbach
Geetha Sreedhar
Harry Merkin
Jay Muelhoefer
Jeff Boehm
Jessica Pilat
John Matera
Josh Fialkoff
Kaitlyn Kirkaldy
Kevin Conklin
Kurt Johnson
Lauren Mead
Mackenzie Flynn
Mark Goloboy
Richard Rovner
Therese Leboffe
Tom Erskine
Zak Pines
Additional Information
Event Contact:
Kayla Regan
(781) 993-9000
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