MassTLC Member-Only CMO Peer Group - Planning the Battle to Win the War: A Micro-team Approach to Marketing

Black Duck Software 800 District Ave Burlington, MA
Friday, March 24, 2017 (8:00 AM - 10:00 AM)
Event Details

For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller teams tasked with winning individual battles to achieve their goals. This micro-team approach allows organizations to assess and adjust their marketing programs on the fly. It also helps companies quickly scale and grow where they’re most effective. To succeed, the micro-team approach requires high-velocity sales and marketing technology alignment around specific business initiatives. 

Join us for an open group discussion on this simple approach to marketing, including organizing teams around marketing battle plans. Bring your ideas on ways your marketing and sales organizations work together to achieve campaign and programs-specific objectives. We welcome you sharing your frameworks for success.

Our Speaker: Bob Canaway, CMO, Black Duck Software 

Registered Guests (28)

Mackenzie Flynn
Geetha Sreedhar
Harry Merkin
John Matera
Zak Pines
Lauren Mead
Beverly Chiarelli
Amie Preston
Andy Zimmerman
Therese Leboffe
Richard Rovner
Debbie Umbach
Josh Fialkoff
Jeff Boehm
Kevin Conklin
Andrea Pion
Kaitlyn Kirkaldy
Jessica Pilat
Arun Jain
Chris Gaebler
Alan Gonsenhauser
Dave Hall
Kurt Johnson
Bob Canaway
Jay Muelhoefer
Claudine Bianchi
Tom Erskine
Mark Goloboy
Additional Information
Event Contact:
Kayla Regan
(781) 993-9000
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