NewCo Boston Meets MassTLC Game Night

2 Center Plaza
3rd Floor
Boston, MA

Tuesday, March 21, 2017 (5:30 PM - 7:30 PM)

Tuesday, March 21st


Event Details

Branding and Balderdash

At last year’s inaugural NewCo Boston Festival, Localytics hosted one of the largest crowd of all 70+ sessions. To warm you up for round two of NewCo Boston in April, we’re inviting you back to their office to network with the 2017 NewCo Boston Host Companies, get the inside scoop on the coolest sessions AND participate in our first ever Game Night featuring Branding and Balderdash.

Game Night kicks off with branding expert Arabella Plum, COO from Mechanica, who will lead us in a discussion on the importance of balancing creativity and distinctiveness with clarity and memorability when branding your new product or company.

Then the fun will start with our own version of Balderdash where the audience guesses the real definition of local products or companies. Walk away with knowing more about NewCo, branding, cool tech and maybe win a PRIZE!  Grab a co-worker or two and join us!

Attendees of Game Night will get $10 off a 2017 NewCo 2 Day Pass!

Our Speaker: 

Arabella Plum joined the brand development firm, Mechanica, 12 years ago. Over the years, she has led and managed the strategic development and implementation of communications for a wide range of Clients including; Saucony, Time Inc., MTVu, Stride Rite, Ticketmaster, Fallon Community Health Plan, Communispace and High Liner Foods. In addition to ensuring successful brand initiatives and client relations, Arabella leads Mechanica’s operations, contributing to Mechanica’s overall culture, business strategy, and development.

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Registered Guests (43)

Alex Cody
Arabella Plum
Arun Jain
Beverly Kahn
Bob Daley
Brandon Yee
Brian Kelly
Chloe-Estelle McCall
Christine Nolan
Clark Van Der Beken
Craig Beckman
Erika Labbe
Glenn Fernandes
Greg Mannix
Hassan Mohanna
Heidi Smith
Helen Fairman
Henry Cipolla
Jim Kinchley
John Matera
Josh Fialkoff
Keri Deming
Kristen Carlson
Kristen Keane
Krysten Hambrook
Lou Piazza
Mackenzie Flynn
Madison Litchmann
Margie Koenig
Martin Forest
Mike Johnson
Nathan Sigworth
Rachael Dempsey
Rocco Pigneri
Ruth Morris
Scott Petersen
Shannon Sabatini
Stefanie Borseti
Steve Vittorioso
Todd Chapin
Tom Erskine
Victor Parada
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